For many clients especially those of the male variety , wrapping gifts is an added stress, so help them avoid it all together. Arranging a product bundle filled with the best products is only half the battle. Everyone loves a good deal, and everyone loves to get more bang for their buck--especially when it comes to buying gifts for loved ones. Boost your sales around the holiday by offering discounts for certain products and services.
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Additionally, consider pairing slightly less popular products with a super-popular one at a discounted price. Consider Teaming Up with a Charity. Your customers will feel great about purchasing a gift that gives back to the community, and so will you! So, make sure to promote everything on social media. Let us know your business' best retail promotion ideas! Zoe Carey is a writer for the Booker Blog and has spent the better part of her career working with people in the small business industry.
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Her true passion for marketing stems from her curiosity about the way in which people think and act. In the U. By allowing existing customers to purchase gift cards or gift certificates for friends and family, you not only bring in new customers, but you also increase sales and get paid immediately in full, even if that person never takes you up on your offer.
Advertise at the counter, in store windows, on your website, and via email. Encourage your stylists and employees to promote them.
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E-gifting is on the rise too so allowing customers to purchase gift certificates directly from your salon website is another good idea. Make it easy as possible. Birthday presents, Christmas presents, thank you gifts, graduation gifts, you name it. Referral programs, done right, are win-win opportunities. Your customer refers a friend and both they and the new friend receive a discount—money-off, a free product, a free consultation, or some other service—and you receive a new customer! This is a good way to get new people in the door, and to simultaneously foster loyalty with existing customers.
In fact, a customer referral program may even be your ticket to transforming your struggling business into a thriving business. According to a study conducted by The Wharton School of Business, a referred customer is 18 percent more likely to stay with the company over time than someone who found you on their own.
Sharing a bond—or a common hair salon, in this case—is likely a contributing factor to customer loyalty statistics. Of course, when it comes to picking the reward given in exchange for the referral, you still have to be strategic. Consider the time it takes for each service and the cost of the products used. Waiting for a customer to refer 10 people before they receive their reward is probably a program that will never work, whereas asking someone to refer three people in exchange for a free blowout is much more likely to succeed.
If you think frequent flyer programs are for airlines alone, think again. The hair salon version of this program may be as simple as giving first time or new customers an incentive to return. Just type it down there. Takes five minutes of your time. Four, comment on blogs by industry leaders. Five, creating your to-do list. It helps you make more achievable goals.
A different alternative. Number seven, and the last point of this blog, is read past articles. If you have a magazine subscription, read blogs about the industry. We do release three blogs a week, so Monday, Wednesday, and Thursday. For example, for myself, I personally find it hard to read business books. Ask yourself a few questions.
Should I open a second location, Gloria? It involves way more than what meets the eye. First question: Is it the right time?
Second: Is your salon running like clockwork? Are there any current problems in your salon?
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Because if there are, you can be sure that they will be made worse by opening a second location. So, you need to really consider, is my salon running at the best of its capacity? Is there any problems that I need to address before moving on and expanding to a second location? Number three: Do you know the important numbers in your business? Think about it.enter
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You got to think about these things. You got to know your numbers. Is there any problems at all, anywhere? Four: Do you have a plan? It might take you six to nine months to find the dream business space. You can then just move along smoothly.
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The fifth one is, do you have a plan B? So, because things usually take a little longer than you expect, make sure that you have a plan B. Is your salon truly ready for expansion? Let us know if you have any stories of expanding into a second location. So, get in touch with us.